What do you enjoy the most in design and why do you think PepsiCo chose you as their CDO?
Mauro Porcini- When you are inspired rightfully, you work remarkably and that’s what you can sense once you listen to Mauro, SVP and Chief Design Officer at Pepsico who has been listed in 40 under 40. He talks about the importance of understanding what users entail and then creating something that sounds and feels good for them. Listening to him will surely make you aware of the fact that design tools have the power to curate a unique set of experiences for every persona. Get to know about his journey at Pepsico and get the best insights about UX.